From name, slogan, logo, website and email template. The results: an easy-to-use website that increased sales, subscriptions and efficiencies within the marketing department.
As part of the website audit we suggested a complete re-brand. Starting form a change in name, value proposition, brand identity, website and new email template to promote the events to its vast owner and non-owner data base. The slogan “Exclusive • Fun • Personal” reflects much better what the experience of attending one of the events is all about. And lastly a major transformation on the front and back-end of the website. Multiple wireframes were created of all the pages for variables width for desktop, medium and mobile devices. By providing a responsive website we can now provide the same experience for desktop users as well as the ever increasing traffic from mobile devices.
The team is now able to update several events in one day and be able to do other daily tasks increasing team productivity. And literally as told by them-selves, almost every event now get sold-out.